Back from SANAMA 2023!

How time flies… It’s really been 4 years since France’s biggest fly fishing show took place in optimal conditions. It has to be said that this 23rd edition was also highly symbolic in the eyes of the organisers, as it was celebrating its half-century of existence! We too had to make our presence felt, with a completely different dynamic!


Despite the different contexts we’ve experienced in recent years, the attendance at this year’s show has proved that fly fishers are loyal enthusiasts who don’t hesitate to travel across France to take part in this magnificent event! By the end of the weekend, no fewer than 4,000 enthusiasts had taken to the aisles of the SA.NA.MA, to meet the 90 exhibitors from all over Europe in a very friendly atmosphere. It was important for us to take part in this great celebration of fly fishing in France!


This year’s show was an opportunity for us to take a completely new approach, starting with our new JMC/ORVIS stand! Our historic wooden stand, which has been to dozens and dozens of trade fairs and travelled thousands of miles, has taken a well-deserved retirement… And so we have arrived with its worthy successor, who we hope will also be with us for a long time to come!

Beyond the aesthetic aspect, the big change was above all ethical!

As a fully-fledged brand, we have decided to stop selling our products direct, out of respect for our entire network of retailers, with whom we work 365 days a year.

That’s why this year, only the ASPE ANGLER shop represented and sold products from the JMC – Mouches de Charette – ORVIS and Airflo brands.

Our entire team took the time to present the products in our extensive range to every curious visitor. This time spent together was a very constructive and rewarding moment for all of us, because we’re all passionate about what we do! Our two great champions, Julien Daguillanes and Grégoire Juglaret, who are members of the French team, will be in attendance! What better way to talk fishing, techniques, try out rods and reel in silk!

YOTO !!!

The show was obviously an opportunity to present the new 2023 products! IMERSION rods and SOON reels were the talk of the town, but if there’s one reel that’s been the talk of the weekend, it’s the new semi-automatic JMC YOTO Nymph reel! It was the big star of the stand and our two exhibition models certainly went through hundreds of hands to be installed on nymph rods! The feedback we’ve received suggests that it will be used by many anglers in the seasons to come! You had to get up early on Saturday to be in with a chance of buying one of the 10 YOTO Nymphs for sale on the Aspe Angler stand…

As for footwear, many anglers have turned to the new Hydrox STUNT shoes with their FEUTRE or MICHELIN soles.

Finally, on the JMC side, a very special mention goes to the JMC SPECIALIST waistcoat, which simply “smashed” the scores! IMMORTAL!!!


The show was also an opportunity for some visitors to discover the full range of products from the prestigious American brand ORVIS, with its unique expertise. As well as the superb Helios III rods and Mirage reels, many anglers came to buy waders and shoes, as well as technical textiles! In this category, the entire PRO range, renowned for its sturdiness, took the laurels.

In any case, a big THANK YOU for your confidence and your sympathy! And a big THANK YOU to all the organisers of this superb show! See you soon!!!

The JMC – Mouches de Charette team

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